The Client
‍Paul Frank is an iconic, global cultural brand bringing smiles to the world through their most recognizable character, Julius the Monkey.

‍The Problem
‍Paul Frank has struggled with relevancy in recent years. Though the brand is instantly recognizable, they are perceived as "nostalgic" rather than "current" especially with Gen Z.

‍The Insight
‍With a tagline of "Don't Forget to Never Grow Up," Paul Frank has an opportunity to resonate with the next generation who desperately seek a brand to rally behind in these crazy times.

I strategized and created 20+ graphics for Paul Frank’s official Instagram account @paulfrankpix using Adobe Illustrator, resulting in 553.5K total impressions + 34K total engagements.